The Original Professional Home Hair Color Option for Hairdressers


Be a Hair Hero and join the hair color revolution! 

We partner with salons and stylists who want to capture 100% of the hair color market.

Do more of what you lovehelping people have beautiful hairand you grow your salon and online business at the same time.

We offer you live, face-to-face interactions with clients, using your skills to bring them joy and confidence.








How Do You Sign Up?

1. Fill out our online form.
2. Della Ricca will reply within 24 hours to meet you online.
3. Sign up for one of our monthly training.  Hair Hero Registration
4. Get started helping your clients and make money!



If you delay joining our team…

  • You miss connecting with more customers.
  • You miss out on making money on coloring everyone’s hair – capture everyone.
  • The industry will change with or without you.
  • Don’t resist: become an innovator.
  • Don’t leave money on the table…residual income on your orders.